Mars Chocolate Drinks and Treats has launched the ‘Hubba Bubba Ice Lolly,’ a popsicle edition of its popular Hubba Bubba bubblegum. The treat is made with bubblegum-flavored ice and a single layer of jelly, allowing consumers to enjoy the delicious flavors of bubblegum in a frozen format. The popsicles will be sold in a single format at select grocery, convenience, and wholesale stores starting in March 2023. The ‘Hubba Bubba Ice Lolly’ also comes in a multipack of four that will be exclusively released in Iceland.
"In the mints and gum market, we have seen Gen Z cited as the catalyst behind a 16% YOY growth in gum specifically, however with Hubba Bubba we also have the added benefit of brand nostalgia to appeal to Millennials and beyond. Following on from the successful launch of both Skittles Stix and Starburst Ice Lolly in 2022, introducing Hubba Bubba to our range of branded ice lollies is an exciting move for 2023 where we hope to add a pop of fun and excitement to the freezer aisle," said Michelle Frost,
Bubblegum-Flavored Popsicles
Mars Chocolate Drinks and Treats Debuts the 'Hubba Bubba Ice Lolly'
Trend Themes
1. Bubblegum-flavored Treats - There is a growing trend towards incorporating popular flavors from childhood snacks and treats into new and innovative food and beverage products.
2. Branded Frozen Treats - There is an increasing trend towards creating frozen versions of popular candy and snack brands as a way of introducing new and exciting flavors to consumers.
3. Nostalgic Food and Beverages - As consumers are looking for comforting and familiar experiences, there is a trend towards nostalgia-driven marketing and product development across the food and beverage industry.
Industry Implications
1. Food and Beverage - As the demand for unique and exciting flavors increases, food and beverage companies have an opportunity to experiment with combining childhood snack and candy flavors in innovative new ways.
2. Retail - As the demand for nostalgic products and flavors grows, the retail industry has an opening to cater to consumers looking for familiar and comforting experiences through their purchasing decisions.
3. Marketing and Advertising - The trend towards nostalgia in food and beverage products presents an opportunity for marketing companies to develop messaging and campaigns that are focused on evoking positive memories and emotions in consumers.