The Hovis Farmhouse Batch loaf has been added to the brand's product portfolio as a new baked good that's crafted with taste, texture and quality in mind to work well for today's consumer.
The bread is characterized by its soft and creamy texture, which is baked with a traditional starter dough to position it as an elevated take on a classic. The bread responds to consumer demand for white bread, which maintains its popularity as the most popular choice for consumers in the UK. The brand is hoping to tap into increased demand for products with a touch more quality for shoppers willing to pay a bit more for a premium option.
Commercial Director Alistair Gaunt spoke on the Hovis Farmhouse Batch loaf saying, "Our new Hovis Farmhouse Batch is the culmination of months of consumer insight analysis, followed by recipe and product development work with our expert bakers and cross-functional teams. We have worked diligently to ensure we’re offering shoppers a more premium yet accessible, everyday alternative when they may be looking for something different to the standard soft white loaves they know and love."
Rustic Farm-Style White Breads
Hovis Farmhouse Batch is Made with a Traditional Starter Dough
Trend Themes
1. Premium White Breads - The shift toward premium white breads crafted with traditional methods grants bakers an opportunity to tap into consumer desires for higher quality at a slightly higher price point.
2. Traditional Starter Dough Revival - The revival of using traditional starter dough in modern baking appeals to nostalgic consumers while offering a unique selling proposition for companies looking to differentiate their products.
3. Soft and Creamy Textures - Bread products characterized by soft and creamy textures can capture the attention of consumers seeking a more indulgent and satisfying eating experience.
Industry Implications
1. Artisan Bread Making - Artisan bread making is seeing increased consumer interest, providing craft bakers with the chance to stand out in a crowded market by emphasizing traditional methods and premium ingredients.
2. Gourmet Food Retail - The gourmet food retail industry is ripe for innovation with the introduction of premium, traditionally crafted products that cater to the discerning tastes of high-end consumers.
3. Consumer Packaged Goods - The consumer packaged goods sector can leverage the trend towards premium and traditionally crafted bread to attract quality-conscious shoppers and add value to their product lines.