Increasingly, the tween market has been a beneficial target to focus on due to the fact that tweens are very influential regarding the household spending budget.
According to this marketing infographic from the Cassandra Report, tweens are incredibly empowered, making sure they have a say in what they want and when they want it. When targeting this age demographic, it is important to keep in mind that they like to customize things to show off their personalities, preferring hands-on involvement and they crave instant gratification.
Increasing the use of online marketing tactics such as social media advertisement methods is a great way to start targeting the tech-savvy tween demographic which holds sway with household spending habits.
Teen-Targeting Technique Charts
See How Tweens Have a Huge Influence on Household Spending
Trend Themes
1. Personalized Customization - A trend where tweens prefer to customize products to reflect their personalities, creating opportunities for brands to offer customizable options.
2. Hands-on Involvement - A trend where tweens prefer to be actively involved in the products they purchase, leading to opportunities for interactive and engaging shopping experiences.
3. Instant Gratification - A trend where tweens seek immediate satisfaction, suggesting a need for brands to provide quick and convenient purchasing options to cater to this demand.
Industry Implications
1. Marketing Agencies - Marketing agencies can capitalize on the trend of personalized customization to offer tailored marketing strategies and campaigns specifically targeted towards the tween market.
2. E-commerce Platforms - E-commerce platforms can leverage the trend of hands-on involvement by providing interactive shopping experiences and customization tools to cater to the needs and preferences of tweens.
3. Social Media Platforms - Social media platforms can seize the opportunity of catering to the trend of instant gratification by offering fast and convenient purchasing options, such as one-click shopping features and direct purchase integrations.