Placed adjacent to the Old Church Park in Helsinki, the Hotel St George adds a pop of contemporary design to the classic historic Finnish neighbourhood.
The hotel was built inside a landmark building that was originally created in the 1840's, offering a traditional design with touches of history. While the vintage exterior stays the same, the design team created an interior that offers 153 Scandinavian-inspired guest rooms and suites. Each room was created separately, offering views of either the city, courtyard or park. Featuring bespoke furniture and a contemporary collection of artwork, each space in the new hotel was created to make guests feel comfortable yet inspired.
The Hotel St George hosts a holistic spa, a Nordic restaurant and the Bakery and Bar to offer all guests high-end amenities while being in walking distance to all of the tourist spots in town.
Contemporary Boutique Hotels
The Hotel St George Was Built in a Historic Building from the 1840s
Trend Themes
1. Scandinavian-inspired Interior Design - Disruptive innovation opportunity: Design companies can create unique interior designs that blend Scandinavian-inspired aesthetics with historic architecture.
2. Boutique Hotel Experiences - Disruptive innovation opportunity: Hoteliers can develop boutique hotels that combine historic charm with contemporary design, offering guests a unique and memorable stay.
3. Holistic Spa and Wellness - Disruptive innovation opportunity: Wellness industry can create holistic spa experiences in historic buildings, combining relaxation and rejuvenation with architectural beauty.
Industry Implications
1. Interior Design - Disruptive innovation opportunity: Interior design firms can specialize in transforming historic buildings into contemporary boutique hotels by integrating modern aesthetics while preserving architectural heritage.
2. Hospitality - Disruptive innovation opportunity: Hospitality industry can reimagine traditional buildings by converting them into boutique hotels, offering guests unique experiences that blend history and modern comfort.
3. Wellness - Disruptive innovation opportunity: Wellness industry can collaborate with boutique hotels to create holistic spa and wellness experiences, utilizing historic buildings as serene retreats for relaxation and self-care.