Convenience Store Slider Sandwiches

The 7-Eleven Hot Slider Sandwiches Come in Three Varieties

The 7-Eleven Hot Slider Sandwiches are a new prepared food option from the convenience store brand that will offer consumers a tasty, inexpensive way to enjoy a premium snack at their leisure. Priced at just $0.99 each, the sliders come in three flavor options including Cheeseburger, Pulled Pork and Smoked Turkey, which are all crafted with high-quality ingredients. Each of the sandwiches are made with local, award-winning bread to increase the artisan-inspired profile of the mini sandwiches.

Director of Product Development for 7-Eleven Bob Frey spoke on the new 7-Eleven Hot Slider Sandwiches saying, "The new 7‑Eleven sliders are craveable comfort food—great as a mini-meal or hearty snack and easy to grab and eat on the run. Customers can choose a single slider or mix and match their favorites depending on how hungry they are. All of our grab-and-go hot foods are developed with the needs of customers in mind, whether they’re feeding a family or just themselves, picking up something to take to a party or eating in the car."
Trend Themes
1. Convenience Store Prepared Foods - Disruptive innovation opportunity: Develop a line of premium, affordable prepared foods for convenience stores to meet the demand for convenient and delicious snacks on-the-go.
2. Artisan-inspired Mini Sandwiches - Disruptive innovation opportunity: Create a range of gourmet mini sandwiches made with local, high-quality ingredients to cater to the growing demand for artisanal, convenient snacks.
3. Mix-and-match Snack Options - Disruptive innovation opportunity: Introduce a customizable snack menu that allows customers to mix and match their favorite flavors and create a personalized snack experience.
Industry Implications
1. Convenience Store - Disruptive innovation opportunity: Enhance the prepared food offerings in convenience stores by introducing a variety of delicious, affordable slider sandwiches to attract more customers and increase revenue.
2. Food Delivery - Disruptive innovation opportunity: Partner with food delivery services to offer the convenience of slider sandwiches delivered directly to customers' doorsteps, tapping into the growing trend of on-demand food delivery.
3. Catering - Disruptive innovation opportunity: Expand into the catering industry by offering mini slider sandwich platters that cater to events, meetings, and parties, providing a unique and convenient catering option.

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