The Fresh Express Hot or Cold Salad and Noodle Meal Kits are a series of restaurant-inspired food products perfect for consumers to pick up as a way to enjoy a high-quality meal in a decidedly convenient way.
The products are capable of being enjoyed hot or cold to prioritize versatility and come in three Asian-inspired flavor options including Teriyaki, Asian Sweet Ginger and Korean Sesame. The products are priced at $5.99 each and are making their way to retailers later this month where they'll be stocked in the pre-cut vegetable section or near the salad kits.
Vice President of Marketing and Innovation Fabian Pereira spoke on the Fresh Express Hot or Cold Salad and Noodle Meal Kits saying, "Tracking consumer behavior and restaurant trends, we saw a big market opportunity for healthier, affordable, premium restaurant inspired meals at home, that go beyond just salad greens. After extensive consumer research, exhaustive product development, and robust consumer testing, we’re thrilled to bring Hot or Cold Salad and Noodle Meal Kits to the category and provide consumers with the option to enjoy an irresistibly cool salad straight out of the bag or a quick and easy warm meal in just five minutes."
Restaurant-Inspired Salad Kits
Fresh Express Hot or Cold Salad and Noodle Meal Kits are Versatile
Trend Themes
1. Restaurant-to-home Meal Kits - Consumers are increasingly seeking premium, restaurant-quality meals they can easily prepare at home, bridging the gap between dining out and home-cooked convenience.
2. Versatile Meal Offerings - Products that can be enjoyed both hot and cold provide flexibility and cater to varying consumer preferences, enhancing overall meal satisfaction and convenience.
3. Asian-inspired Flavors - The rise in popularity of Asian flavors in meal kits showcases a growing consumer desire for diverse and authentic culinary experiences without the need for extensive cooking.
Industry Implications
1. Food and Beverage - High-quality, ready-to-eat meals are revolutionizing the food and beverage industry by offering consumers restaurant-inspired taste without the need to dine out.
2. Retail - Retailers are capitalizing on the demand for convenient meal solutions by stocking innovative products in easily accessible sections, such as the pre-cut vegetable area or salad kit aisle.
3. Home Cooking Solutions - The home cooking solutions market is expanding with products that promise quick and easy preparation while still delivering premium, restaurant-style meals.