These New Fresh Express Salad Kits Come in Two Options
Michael Hemsworth — April 18, 2024 — Lifestyle
References: freshexpress & refrigeratedfrozenfood
These new Fresh Express salad kits have been announced by the brand to help consumers easily prepare a fresh meal with a touch of international flavor. The kits come in two new options including the Twisted Caesar Creamy Truffle Caesar Chopped Salad Kit and the Asian Apple Salad Kit, which are both expected to be right at home within the brand's more than 100 varieties of salad kits and blends. Priced at $4.49 each, the salad kits respond to demand for restaurant-inspired flavor experiences while also balancing in value and convenience.
Vice President of Marketing and Innovation Fabian Pereira spoke on the new Fresh Express salad kits saying, "It’s an exciting time at Fresh Express as we continue to help consumers eat better, expanding our current kit segments with innovative products that not only taste great, but we give consumers what they love based on the consumer work we do – concept and product testing. These new products are an example of our ongoing commitment to bring consistently, deliciously fresh products to the market and we look forward to continuing to invest in and support category growth through product innovations.”
Image Credit: Fresh Express
Vice President of Marketing and Innovation Fabian Pereira spoke on the new Fresh Express salad kits saying, "It’s an exciting time at Fresh Express as we continue to help consumers eat better, expanding our current kit segments with innovative products that not only taste great, but we give consumers what they love based on the consumer work we do – concept and product testing. These new products are an example of our ongoing commitment to bring consistently, deliciously fresh products to the market and we look forward to continuing to invest in and support category growth through product innovations.”
Image Credit: Fresh Express
Trend Themes
1. International Flavor Salad Kits - Creating salad kits with a touch of international flavor to offer consumers a unique taste experience beyond traditional options.
2. Restaurant-inspired Salad Kits - Developing salad kits that mimic the flavor profiles of popular restaurant dishes to cater to consumer demand for elevated dining experiences at home.
3. Innovative Product Testing - Utilizing consumer work and feedback to drive innovation in salad kit offerings and ensure continuous freshness, value, and convenience.
Industry Implications
1. Food and Beverage - Exploring opportunities to introduce globally inspired salad kits in the food and beverage industry to meet the evolving tastes and preferences of consumers.
2. Retail and Grocery - Capitalizing on the trend of restaurant-inspired salad kits in the retail and grocery sector to enhance product offerings and attract discerning customers seeking convenient, high-quality meal solutions.
3. Market Research and Consumer Insights - Leveraging innovative product testing strategies in the market research and consumer insights industry to drive product development and cater to the desires of health-conscious consumers seeking unique flavor experiences.
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