Kellanova has introduced a new addition to their snack lineup: Club Crisps flavored with Mike’s Hot Honey. This product marks the first-ever flavor collaboration for the brand, combining the light, buttery texture of Club Crisps with the signature sweet-heat profile of Mike’s Hot Honey, which is made from 100% pure honey infused with chili peppers. The result is a snack that promises a balance of sweetness and heat, catering to the growing consumer interest in ‘swicy’—sweet and spicy—flavors.
The new Club Crisps with Mike’s Hot Honey are available for a limited time at retailers nationwide, starting in May 2024. Each 7.1-ounce bag is priced at an SRP of $3.99. Consumers looking to try this unique flavor combination can find the product at various retail locations and are encouraged to visit the Club Crackers website for more information on where to purchase.
Sweet-Spicy Crispy Chips
Kellanova is Embracing the 'Swicy' Trend with Hot Honey Crisps
Trend Themes
1. Flavor Collaboration - Mixing distinct flavors like sweet and spicy from different brands creates a new sensory experience for consumers.
2. Swicy Food Products - The fusion of sweet and spicy flavors appeals to adventurous eaters looking for novel taste sensations.
3. Limited-time Offerings - Products available for a short period drive a sense of urgency and exclusivity among shoppers.
Industry Implications
1. Snack Foods - Innovations in snack flavors cater to evolving consumer taste preferences and create standout products.
2. Collaborative Marketing - Brands partnering to create unique products can leverage each other’s fan bases for broader reach.
3. Retail Sector - Brick-and-mortar and online stores benefit from stocking limited-time, exclusive products that attract diverse customers.