For World Menopause Day on October 18th, Sleep Number launched a Hot Flash Sale to bring more comfort to consumers with cooling sleep solutions and revealed research backing the need to support well-being of women—and their partners—as they journey through menopause. As part of the Hot Flash Sale, shoppers can find deals on the new ClimateCool smart bed, True Temp pillows and more.
Acknowledging that menopause and women's health are critically underserved areas in scientific research, Sleep Number delved into the link between sleep quality, temperature and menopause in its latest temperature research. Surveying Sleep Number’s Sleep Science Panel revealed that "female respondents ages 35 to 54 who experience moderate to severe menopause symptoms shared that menopause negatively impacts their sleep quality," and nearly 90% of female respondents experiencing menopause or perimenopause suffer from hot flashes.
Menopause Sleep Solution Sales
Sleep Number Launched a Hot Flash Sale for World Menopause Day
Trend Themes
1. Cooling Sleep Solutions - Innovative temperature-regulating products like the ClimateCool smart bed cater to women experiencing menopause-related hot flashes, offering improved comfort and sleep quality.
2. Smart Bed Technology - The integration of advanced sensors and climate control features in smart beds addresses specific sleep disruptions caused by menopause, revolutionizing the approach to sleep health.
3. Women's Health Awareness Campaigns - The Hot Flash Sale by Sleep Number highlights the growing focus on raising awareness and offering specialized products for the often-overlooked health concerns of menopausal women.
Industry Implications
1. Sleep Technology - The sleep technology industry is increasingly incorporating personalized climate control to alleviate sleep disturbances associated with menopause.
2. Women's Health - Focused research and targeted marketing in women's health sectors are surfacing due to the recognition of the unique challenges women face during menopause.
3. Smart Home Products - Smart home products are expanding to include sophisticated sleep solutions, catering to specific health-related needs such as menopausal symptom management.