Squid Game still holds the number-one spot as Netflix's biggest series launch, reaching over 111 million viewers when it debuted in September 2021—and for the highly anticipated premiere of season two in 2024, Netflix teamed up with Suntory’s Horoyoi brand to launch a range of canned Horoyoi Netflix Cola Sours.
The red grape, umeshu soda and salty grapefruit Horoyoi Netflix Cola Sours come in at just 3% ABV, and feature themed can designs. The canned cocktail range appeals to Gen Z with its lower alcohol content and full-flavor experience that aligns with their preference for more nuanced and enjoyable drinking options.
Japanese fans of the hit series can look forward to picking up the Horoyoi Netflix Cola Sours in early November.
Canned Cola Cocktails
The Horoyoi Netflix Cola Sours Celebrate the Return of Squid Game
Trend Themes
1. Themed Alcoholic Beverages - Collaborations like Horoyoi and Netflix's Squid Game cola sours highlight the growing trend of themed alcoholic beverages, creating unique cultural experiences through limited-edition releases.
2. Low-abv Cocktails - There is a rising popularity of low-ABV cocktails appealing to a younger demographic seeking flavorful yet moderate drinking experiences, as seen with the Horoyoi Netflix Cola Sours line.
3. Pop Culture Drink Collaborations - Brands tapping into pop culture collaborations, such as Netflix and Suntory for the Squid Game canned cocktails, leverage popular media franchises to create buzz and drive consumer interest.
Industry Implications
1. Beverage Industry - The introduction of pop culture-themed alcoholic beverages signifies an evolving landscape within the beverage industry aiming to attract younger, experience-driven consumers.
2. Entertainment Industry - Entertainment companies partnering with beverage brands to release themed products offer new avenues for fan engagement and cross-promotional marketing strategies.
3. Alcoholic Beverage Industry - The partnership between Horoyoi and Netflix exemplifies innovation within the alcoholic beverage industry, focusing on low-alcohol options with creative marketing tie-ins to capture niche markets.