The sweet and spicy flavor pairing of honey and Sriracha can now be found in one of the newest snacks from Mars Wrigley—Honey Sriracha Combos. These stuffed baked pretzel snacks feature a blend of honey, garlic and the iconic spicy sauce inside of a crunchy pretzel tube.
Across the food and beverage industry, consumers have been seeking out unusual flavor combinations, especially those that offer at least two combinations of sweet, savory, salty and spicy ingredients.
Mars Wrigley recently redesigned the packaging for its Combos product with the aim of simplifying its look to better catch the eyes of consumers. Previously, the packaging featured a black color scheme, but the new colorway favors a more minimalist look with white.
Spicy Honey Pretzel Snacks
The Honey Sriracha Combos Pair Honey and Garlic with Sriracha
Trend Themes
1. Unusual Flavor Combinations - Opportunity for food companies to create unique and innovative flavor pairings that combine sweet, savory, salty, and spicy ingredients.
2. Product Packaging Redesign - Opportunity for packaging companies to help brands update their packaging design to attract consumer attention with a minimalist and modern aesthetic.
3. Spicy Snacks - Opportunity for snack manufacturers to develop new products that cater to the growing demand for spicy snacks.
Industry Implications
1. Food and Beverage - Opportunity for companies in the food and beverage industry to capitalize on the trend of unusual flavor combinations by introducing new products with unique taste profiles.
2. Packaging - Opportunity for packaging companies to work with brands in various industries to revamp their packaging design and make it more visually appealing to consumers.
3. Snack Manufacturing - Opportunity for snack manufacturers to create and market new spicy snack products that align with the evolving consumer preferences for bold and flavorful options.