Temperatures are rising outside and at Roy Rogers restaurants with the debut of the chain's new Honey Sriracha Chicken Sandwich. The new sandwich will also be joined by the launch of a new breakfast offering called French Toast Sticks.
Just as the name suggests, the new Honey Sriracha Chicken Sandwich is a sweet and spicy take on your average chicken sandwich. The new dish combines a hand-breaded chicken breast with Heinz Honeyracha Sauce and a slice of Monterey Jack cheese, all served on a corn-dusted bun. On the other hand, the new French Toast Sticks are an even sweeter dish that consists of slices of French toast sprinkled with powdered sugar and served with a side of either raspberry dipping sauce or plain syrup.
Spicy-Sweet Chicken Sandwiches
Roy Rogers Has a New Seasonal Honey Sriracha Chicken Sandwich
Trend Themes
1. Seasonal Spicy-sweet Offerings - Creating limited-time spicy-sweet food and drink products to attract customers during specific seasons.
2. Honey Sriracha Flavors - Incorporating the popular honey sriracha flavor into a variety of food and beverage products.
3. Savory Breakfast Options - Offering breakfast items that go beyond the traditional sweet options.
Industry Implications
1. Fast Food - Fast food chains can create buzz and bring in customers by introducing new, unique products that cater to popular flavors or seasons.
2. Food and Beverage Manufacturing - Manufacturers can explore new flavor combinations and seasonal offerings to appeal to consumers and foodservice businesses.
3. Agriculture - Farmers and suppliers can work with food manufacturers to grow and source unique ingredients for limited-time offerings and new flavor combinations.