Homethings has unveiled a new powder-to-gel Washing Up Liquid. The washing-up liquid comes in a concentrated powder form packaged in a fully recyclable paper sachet. Consumers can transform this powder into a gel-like liquid by mixing it with tap water at home. This not only reduces the need for bulky, water-filled plastic bottles but also incentivizes consumers to choose sustainable alternatives when shopping in stores.
"This is the kind of innovation that eco-conscious shoppers have been crying out for, and we’re delighted to be giving them better options in the cleaning aisle with great partners like Waitrose who really care about the refill movement," said Tim Keaveney, co-founder of Homethings.
The Washing Up Liquid comes with a fresh rhubarb fragrance and is sold in a starter kit or as a standalone product.
Powder-to-Gel Washing Liquids
Homethings Invests in Refillable Tech with its Washing Up Liquid
Trend Themes
1. Refillable Cleaning Products - Innovative refillable solutions are replacing traditional single-use plastic cleaning products, encouraging sustainability.
2. Powder-to-gel Formulas - Emerging powder-to-gel formulations provide an efficient and eco-friendly alternative to traditional liquid products.
3. Eco-friendly Packaging - The use of fully recyclable paper sachets is gaining traction as a sustainable packaging solution in the household cleaning industry.
Industry Implications
1. Household Cleaning - The household cleaning industry is witnessing a shift towards sustainability with eco-conscious products and packaging.
2. Sustainable Packaging - Sustainable packaging innovations are transforming how products are delivered and disposed of, significantly reducing plastic waste.
3. Eco-friendly Consumer Goods - Eco-friendly consumer goods are becoming increasingly popular as shoppers prioritize sustainability and environmental impact in their purchasing decisions.