After working with Robot Food on the design of its All American range, Homepride sought out the creative agency again to create a distinctive look for 'Homepride Kids.'
Homepride Kids introduces a range of kid-friendly cooking and pasta sauces that take inspiration from around the world. The varieties from Homepride Kids include: Creamy Indian Korma, Classic Bolognese, Caribbean Mango Curry and Chinese Sweet & Sour.
Although these flavors might seem adventurous and exotic, they were specifically crafted to "reassure parents and excite fussy young palettes." This collection of four sauces specifically targets Millennial parents and their kids in the range of four to seven years of age with developing taste buds and hard-to-please palates. To catch the eyes of busy parents, the sauce packaging was designed to quickly communicate important information, such as the fact that the sauces are rich with vegetables and contain no added salt, sugar or artificial ingredients.
Globally Inspired Kid's Sauces
'Homepride Kids' Introduces Chinese, Italian and Indian Sauces
Trend Themes
1. Global-inspired Kid's Sauces - The trend of introducing global-inspired kid's sauces opens up opportunities for food companies to cater to young and adventurous eaters, and parents who want to expose their kids to diverse flavors.
2. Healthy and Nutritious Kid's Sauces - The trend of creating kid's sauces with no added salt, sugar or artificial ingredients allows food companies to cater to health-conscious millennial parents.
3. Convenient and Informative Packaging - The trend of designing packaging that quickly communicates important information to busy parents presents an opportunity for food companies to stand out in the crowded market.
Industry Implications
1. Food Manufacturing Industry - Food manufacturing companies can leverage the trend of global-inspired and healthy kid's sauces to create new products and target millennial parents.
2. Packaging Industry - The trend of convenient and informative packaging opens up opportunities for packaging companies to create innovative solutions that deliver information quickly and effectively to consumers.
3. Retail Industry - The trend of global-inspired and healthy kid's sauces presents an opportunity for retailers to diversify their offerings and appeal to millennial parents looking for unique and healthy options for their children.