A home renovation challenge is issued by the Toronto Star in a bid to bring the community together. Readers are prompted to share their DIY home renovation projects with the newspaper and show off what they have been up to during the lengthy time in voluntary self-isolation.
One can submit an entry on social media @TorontoStar and with the #StarChallenge hashtag or e-mail it directly to the publication. Although the home renovation challenge does not feature any prizes, it will give DIY enthusiasts five minutes of fame as all entries will be featured in a Toronto Star article and on its social media channels.
From imaginative home decorating to starting and indoor or outdoor garden, there has been a definite uptick in creativity among consumers who are staying at home.
Home Renovation Challenges
The Toronto Star Launches the #StarChallenge for DIY Enthusiasts
Trend Themes
1. DIY Home Renovation Trends - As home renovation and decorating become popular activities during self-isolation, there is an opportunity for companies to tap into the DIY market by providing online tutorials, tools and materials.
2. Community Collaborations - More industries can encourage community collaborations which can boost consumer engagement by creating social media campaigns, contests or challenges that encourage positive behavior during stressful times.
3. Creativity and Innovation During Self-isolation - As consumer priorities have shifted toward self-improvement and personal development during self-isolation, there is an opportunity for businesses to transport their experiences and services online, meet the need and further develop their business models digitally.
Industry Implications
1. Home Improvement and Home Decor Industry - Businesses in the home improvement and home decor industry can provide online resources like tutorials and guides, access to designers and experts and virtual consultations to cater to the growing DIY market.
2. Media and Publishing Industry - Media and publishing companies can provide a digital space where individuals can showcase their DIY projects and reach a larger audience while creating a community within the publication's reach.
3. Gardening and Planting Industry - The gardening and planting industry can leverage digital channels to showcase their products and provide online workshops for gardening enthusiasts while constantly providing expert advice and guidance for their subscribers.