Performers who would normally be at the Notting Hill carnival now won't be attending the cancelled event but will be making Papa John's home pizza delivery service fun and memorable—especially at a time when people are craving entertainment and live experiences. Papa John's is raising funds for those impacted by the event's cancellation with a carnival-inspired delivery service featuring hired performers. As well as being able to get pizza delivered straight to their door, people will experience a small show when receiving their hot meal.
Although the Notting Hill carnival has been an annual tradition since 1966, global events called for the cancellation of this year's event in August. Now, Papa John's is working with Hospitality Action to support food vendors and performers who have been impacted by event cancellations across the UK.
Carnival-Themed Pizza Deliveries
Papa John's is Making Home Pizza Delivery Extra Special
Trend Themes
1. Virtual Performances - With events being cancelled globally, creating virtual experiences that replicate live events creatively creates a unique opportunity to engage and entertain customers from home and help those impacted by event cancellations.
2. Event-based Fundraising - Collaborating with local event organizers and charities to raise funds and support impacted parties through unique and creative promotions can be a significant opportunity.
3. Experience-based Delivery - Providing customers with experiential food delivery promotions can differentiate brands in the crowded delivery market and create memorable experiences for customers.
Industry Implications
1. Food Delivery - Brands within the food delivery industry can find opportunities to differentiate and provide value-added services such as experience-based deliveries while helping support local communities.
2. Entertainment - Event planners and performers can explore virtual experiences or collaborate with brands to create unique marketing opportunities that create connections with audiences stuck at home.
3. Non-profit - Charitable organizations can explore the possibilities of collaboration with local brands for generating donations and awareness while highlighting the impact of local cultural events on the community.