The building at 2 Willow Road in London has been reimagined as a site for a home exhibition that displays the original work of six designers — Ilse Crawford, Roksanda Ilincic, Gitta Gschwendtner, Nina Chakrabarti, Kitty Travers and Lyn Harris.
The site belonged to famous Hungarian-born architect Ernö Goldfinger who was an avid pioneer of the modernist movement. The house was the first modern property to be acquired by the National Trust. The works by the six designers — from the expressively long yellow glove and the playfully fringed dress to the soft ambient lighting fixture and the seemingly mundane record cover, reference the narrative of the house and the original artworks in it. Each object in the home exhibition has a short written statement that gives background to the work and its connection to Ernö Goldfinger's abode.
Arty Experimental Home Exhibitions
Ernö Goldfinger's House Displays the Work of Six Designers
Trend Themes
1. Home Exhibitions - Opportunity for traditional museums and galleries to repackage exhibitions as experiential installations in residential spaces.
2. Design Collaborations - Opportunity for designers from different fields to collaborate and showcase their work in a contextual environment.
3. Artistic Homage - Opportunity for artists and designers to pay homage to historic locations and integrate their work within a designated space.
Industry Implications
1. Museums and Galleries - Opportunity for traditional museums and galleries to broaden their audience by creating immersive, experiential exhibitions.
2. Interior Design - Opportunity for interior designers to collaborate with other artists and showcase their work in a non-traditional space.
3. Historic Preservation - Opportunity for organizations that preserve historic locations to collaborate with artists and designers to create educational and immersive experiences for visitors.