Wyndham Hotels & Resorts joined forces with Home Chef to treat members of its Wyndham Rewards program to points on their first Home Chef box and subsequent orders. Wyndham Rewards members who order their very first box of meals will receive 2,500 Wyndham Rewards points, then 500 points for every subsequent box ordered afterward.
The Home Chef meals are offered to suit a wide range of dietary needs and preferences and some of the available options include 15-Minute Meals or the Culinary Collection.
At a time when people are spending more time in the home kitchen and less time in hotels and airports, Wyndham is committed to finding meaningful ways to engage with travelers—even if they're not actively traveling or planning trips.
Members Meal Kits
Wyndham Rewards Members Earn Points When They Order Their First Home Chef Box
Trend Themes
1. Meal Kit Subscriptions - There is an opportunity to create similar partnerships between hotels and meal kit companies, by providing special offers to promote new memberships.
2. Loyalty Programs - Other companies can follow Wyndham's example by partnering with industry-specific organizations and offering their members special deals to increase customer loyalty.
3. Personalized Dietary Options - Companies that offer meal kit subscriptions can increase personalization options for customers by curating dietary preferences and allergies according to their needs.
Industry Implications
1. Hospitality - Hotels and resorts can offer more personalized experiences to their guests by collaborating with meal kit subscription services and providing them with special discounts and deals.
2. Food Services - Food delivery services can partner with hotels and resorts to offer special meal kit subscriptions to guests to appeal to a wider range of dietary needs and preferences while traveling.
3. Retail - Retail companies can partner with meal kit companies to offer personalized meal kit options to customers with specific dietary needs and preferences.