The Holiday Wine Advent Calendar is a new offering from Southeastern Grocers that will offer consumers with an alternative way to get ready for the upcoming festive season. The limited-edition product includes 24 sipping-size bottles of wine that will allow a person to try a new wine every night of December instead of needing to purchase full-size bottles. The calendar is priced at $59.99 and features an array of wines including domestic reds, whites and even rosés.
The brand spoke on the new Holiday Wine Advent Calendar saying, "The Holiday Wine Advent calendar is a fun way to help aspiring sommeliers to novice wine lovers celebrate the holidays and try new wine varieties, one glass at a time. The selections celebrate some of Southeastern Grocers’ key wine partners from California, Oregon and Washington, while also providing customers the opportunity to find a new favorite wine selection to share with family and friends just in time for the holidays."
Wine-Packed Advent Calendars
The Holiday Wine Advent Calendar is Limited-Edition
Trend Themes
1. Wine Advent Calendars - The rise of wine-packed advent calendars create an opportunity for wineries and distributors to offer limited-edition products during holiday season.
2. Sipping-sized Bottles - The increasing popularity of sipping-sized wine bottles presents an opportunity for wineries to create more offerings in this product category.
3. Monthly Wine Subscription Services - The trend of offering monthly wine subscription services can be leveraged by businesses that want to offer monthly selections of wines for novice and aspiring sommeliers.
Industry Implications
1. Wine - Wineries can capitalize on the demand for limited-edition wine products during the holiday season by offering unique varietals and packaging options.
2. Retail - Retailers can leverage the popularity of wine advent calendars to drive holiday sales and customer engagement.
3. E-commerce - E-commerce businesses can take advantage of the trend for monthly wine subscription services by offering personalized wine selections and delivery options.