This year, DraftFCB created an interactive virtual holiday wall, where anyone can visit and add a drawing. When the wall is full, DraftFCB will make a donation to UNICEF, supporting children in the Philippines after this year's devastating Typhoon Haiyan.
Visitors to 'DoodleHeart' are encouraged to draw a gift and the concept is that each doodle is like a donation. After adding a drawing to the wall, users are also encouraged to make their own donations to the Philippines, as well as share their creations across social media.
Right now, the wall is just over 56% full of doodles and it includes everything from hearts to teddy bears, pets and symbols of world peace. Whether you consider yourself an artist or not, your addition to the wall will be a masterpiece in its own right, by helping to do some good in the world.
Philanthropic Virtual Drawing Walls
Doodles on DraftFCB's Holiday Wall Support Typhoon Survivors
Trend Themes
1. Virtual Interactive Walls - Disruptive innovation opportunity: Explore the use of virtual interactive walls in various industries to engage customers and support philanthropic causes.
2. User-generated Donations - Disruptive innovation opportunity: Implement user-generated donations as a way to incentivize customer participation and support charitable efforts in different sectors.
3. Social Media Sharing for Impact - Disruptive innovation opportunity: Leverage social media sharing to amplify the impact of philanthropic initiatives and encourage wider audience participation.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Incorporate virtual interactive walls in advertising and marketing campaigns to foster customer engagement and social responsibility.
2. Nonprofit and Charitable Organizations - Disruptive innovation opportunity: Integrate user-generated donations and virtual interactive walls to enhance fundraising efforts and increase awareness for nonprofit and charitable organizations.
3. Retail and E-commerce - Disruptive innovation opportunity: Utilize user-generated donations and social media sharing to enhance brand image and social responsibility in the retail and e-commerce industry.