If you secretly love ugly Christmas sweaters too, then you'll appreciate the Holiday Sweater Song.
"Between finding two girls who would make out, begging and scratching for 'holiday sweater' sing-a-long segments, and running all around the NYC area for shots that would only take up a handful of seconds, this was an action-packed week," said Justin, the creative man who calls this his biggest project to date.
As we mentioned early this week, it seems the atrocious sweaters have never held more appeal. Even the traditional media has been keeping tabs on the outrageous number of ugly Christmas sweater parties being held this time of year.
Ugly Sweater Love
The Holiday Sweater Song
Trend Themes
1. Ugly Christmas Sweaters - Disruptive innovation opportunity: Create a line of trendy and fashionable ugly Christmas sweaters that appeal to a younger demographic.
2. Holiday Sweater Song - Disruptive innovation opportunity: Develop an interactive mobile app that allows users to create their own holiday sweater-themed songs and share them on social media.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce sustainable materials and manufacturing processes in the production of ugly Christmas sweaters.
2. Entertainment - Disruptive innovation opportunity: Launch a streaming platform dedicated to holiday-themed music and videos, including the Holiday Sweater Song.
3. Event Planning - Disruptive innovation opportunity: Develop a virtual reality platform that allows people to host and attend virtual ugly Christmas sweater parties from the comfort of their homes.