In partnership with viral TikTok star, Emily Zugay, Panera is introducing its 2021 Holiday Cup Collection and the products are reusable. The comedic social media personality and "graphic designer" created a unique holiday collection that aims to remind people of what truly matters. Eduardo Luz, Panera's Chief Brand & Concept Officer, says "Our new holiday cups send a friendly message that while we may focus on décor, gifts and holiday cards during this busy season, it's important not to lose sight of the things that come from within - joy, family, memories, traditions and of course, the Panera Coffee that will power you through the holidays."
The holiday cup collection includes reusable styles that are perfect for sipping holiday coffee, no matter if it is enjoyed hot or iced.
Reusable Ugly Holiday Cups
Panera Collaborated with TikTok Star Emily Zuga on "Ugly" Holiday Cups
Trend Themes
1. Reusable Holiday Cups - The trend of producing reusable and eco-friendly holiday cups is disrupting the single-use cup industry and promoting environmentally responsible consumerism.
2. Collaborative Design - The trend of collaborating with social media influencers and artists for product designs is revolutionizing the marketing strategies of brands and providing creative opportunities for artists.
3. Holiday Messaging - The trend of incorporating meaningful messages and values like joy, family, and traditions on holiday products is promoting emotional connections with consumers and creating brand loyalty.
Industry Implications
1. Food and Beverage - Food and beverage chains like Panera are using reusable holiday cups to reduce their environmental impact and demonstrate their commitment to sustainability to attract eco-conscious consumers.
2. Marketing and Advertising - Marketing agencies and advertising firms are utilizing social media influencers and artists to create unique product designs and market them to targeted customer demographics.
3. Retail - The retail industry is incorporating meaningful messages and values in their holiday products to connect with consumers, tap into their emotions and drive purchase decisions.