Christmas Dinner Donuts

The Ho-Ho-Honut is a Savory Donut Featuring Festive Flavors

Sweet Christmas donuts have been released season after season, but this year, Godfreys bakery in the UK came up with the Ho-Ho-Honut, a new way to enjoy the flavors of the holidays.

Instead of piling on the sweet flavors, this savory donut has the kind of taste that you'd expect to find while digging into the goods at the Christmas table. The Ho-Ho-Honut has a dough that's been infused with sage, turkey salt and roasted potato crumbs. On top of this, the savory Christmas donut is topped with candied maple bacon and a cranberry glaze. The most surprising part of all comes from when you take a bite of this unusual donut—there's a glob of gravy inside. This Christmas treat now has its own dedicated website and is available to order from Godfreys flagship bakery in Hornchurch, Essex.
Trend Themes
1. Savory Donut - The development of savory donuts infused with unconventional ingredients represents an opportunity for bakeries to cater to customers' increasingly adventurous palates.
2. Unconventional Combinations - The creation of unexpected flavor combinations such as sage, turkey salt, and candied maple bacon can spark innovation within the baking industry.
3. Gourmet Convenience - Creating gourmet twists on comfort foods such as the Ho-Ho-Honut can open up new markets for bakeries seeking to capitalize on the growing 'fast-casual' trend.
Industry Implications
1. Bakery - Innovative bakeries have an opportunity to introduce new savory flavors to traditional pastry dishes to attract adventurous foodies.
2. Food Retail - Food retailers can tap into the popularity of gourmet comfort foods by carrying savory pastry products such as the Ho-Ho-Honut.
3. Fast-casual Dining - Fast-casual dining chains could offer premium donut items like the Ho-Ho-Honut, capitalizing on the growing trend of elevated comfort food.

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