Exploiting fear is a popular marketing tactic, employed blatantly but effectively in this Hit Mosquito Killer campaign. While many societies are not afraid of the tiny blood-sucking bugs, Indians are ever at the risk of contracting malaria.
This disease can kill you, and using a direct approach, the Lowe Lintas ad agency of Mumbai inverts this particular perspective. The tagline for the pair of prints reads "Kill the mosquito before it kills you," conjuring up a scenario in which one or the other must die.
The brand of lethal insect repellant is sold on its customers successfully through these spine-chilling illustrations. Scratchy hatching in black, orange and red inks outlines the eerie figures of the Grim Reaper and Yamraj, the Hindu god of death, to hammer home the grave message of the Hit Mosquito Killer campaign.
Deathly Insect Advertising
This Hit Mosquito Killer Campaign Urges a Merciless Offense
Trend Themes
1. Fear-mongering Marketing - Marketing campaigns that exploit fear to sell products and services.
2. Direct and Graphic Messaging - Advertising with bold and straightforward messages designed to resonate with audiences.
3. Health-conscious Consumers - A trend towards consumers seeking products and services that prioritize health and well-being.
Industry Implications
1. Insecticides - Insecticide brands can capitalize on customers' fears of contracting mosquito-borne diseases.
2. Marketing and Advertising - Marketing and advertising agencies can take a direct approach when targeting health-conscious consumers with graphic illustrations.
3. Healthcare and Medical Industries - Healthcare and medical industries can inform and educate consumers on the seriousness of mosquito-borne illnesses and ways to prevent them.