The HI-SOFT Salted Caramel Chews are being launched in the US by Morinaga America, Inc. to provide consumers with a delicious dessert-inspired candy to enjoy at anytime throughout the day.
The product is perfect for consumers of all ages and features a sweet flavor with a velvety texture that's balanced out with just a touch of salt. The chewy texture of the product is a nod to the brand's popular HI-CHEW candy and is perfect for enjoyment as a portioned dessert or random treat throughout the day.
The HI-SOFT Salted Caramel Chews will be making their debut at the 2023 Sweets & Snacks Expo in Chicago taking place May 23 to 25 before they arrive at retailers nationwide in Fall 2023.
Soft Salty Caramel Chews
HI-SOFT Salted Caramel Chews are Made in Japan and Arriving in the US
Trend Themes
1. Gourmet Soft Candy - There is a growing trend for gourmet soft candy options, leveraging unique flavors and textures to appeal to consumers looking for premium indulgences.
2. Dessert-inspired Confectionery - Dessert-inspired flavors and ingredients are becoming more popular in the confectionery market, providing opportunities for innovation and differentiation.
3. Portion-controlled Snacks - There is an increasing demand for pre-portioned snack options, providing convenience and controlled indulgence for consumers who are looking for healthier eating habits.
Industry Implications
1. Confectionery - The confectionery industry can capitalize on the trend for gourmet soft candy and dessert-inspired flavors to create innovative products that appeal to indulgence-seeking consumers.
2. Retail - Retailers can feature the HI-SOFT Salted Caramel Chews as a portioned dessert or on-the-go treat to cater to a growing demand for convenient, portion-controlled snack options.
3. Hospitality - Hotels and restaurants can offer the HI-SOFT Salted Caramel Chews as a complementary dessert offering for guests looking for unique and indulgent after-meal treats.