The hims Anti-Aging Kit is a new product targeted towards men to help them look and feel younger. The brand is a personal wellness company that is dedicated to revolutionizing the way men think and treat their skin, as early skincare has long-term benefits.
The first step of the personalized kit includes ordering a customizable-strength prescription cream that is formulated with tretinoin. This ingredient helps to renew the skin's surface and increase the collagen production in your skin. The second step is the 'Goodnight Wrinkle Cream' moisturizer that boasts a caffeinated formula that calms puffiness and hyaluronic acid to control moisture. This combination of products helps to decrease the appearance of fine line and wrinkles while keeping your skin looking elastic and firm.
According to hims, only 10% of men feel comfortable discussing their looks and health with their health care professional, so the brand is giving men accessible, prescription skincare products.
Male-Targeted Anti-Aging Kits
hims Anti-Aging Kit has a Customizable-Strength Prescription Cream
Trend Themes
1. Customizable-strength Prescription Cream - Disruptive innovation opportunity: Develop customizable-strength prescription creams for various skincare concerns targeted towards different demographics.
2. Personal Wellness for Men - Disruptive innovation opportunity: Create personalized wellness products and services specifically designed to cater to the unique needs and preferences of men.
3. Accessible Prescription Skincare - Disruptive innovation opportunity: Build online platforms or apps that provide accessible and confidential access to prescription skincare products for individuals who may feel uncomfortable discussing their skin concerns in person.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Integrate technology and personalization into skincare products and services to cater to diverse needs and preferences.
2. Wellness - Disruptive innovation opportunity: Develop innovative wellness solutions that address the specific concerns and goals of men, focusing on both physical and mental health.
3. Telemedicine - Disruptive innovation opportunity: Explore telemedicine platforms and services that connect individuals with healthcare professionals for confidential consultations and prescriptions related to skincare and wellness.