These ads for Hiltl Restaurant, the vegetarian Caterer at Euro 2008, prove that "There’s a vegetarian in every football player."
The witty ads wittingly use shots of the joyous moments where players usually go down on all fours and kiss the ground as a celebration of their win. The chosen images make the players look as if they were actually eating the grass.
The campaign was created by Ruf Lanz Werbeagentur (Zurich, Switzerland) with creative directors Markus Ruf & Danielle Lanz, art director Marcel Schlaefle, and copywriter Torsten Maas.
I think they’re awesome.
Soccer Players as Sheep
Hiltl Vegetarian Restaurant Ads
Trend Themes
1. Vegetarian Movement in Sports - The campaign showcases the growing trend of vegetarianism among professional athletes and presents opportunities for businesses to cater to this market.
2. Creative Advertising in Sports - The use of clever and humorous ads in sports marketing presents innovative opportunities for businesses to capture attention and engage with consumers.
3. Sustainability in Sports Events - The campaign promotes sustainable practices by emphasizing plant-based diets, highlighting the trend of sustainability in sports events and creating opportunities for eco-friendly businesses.
Industry Implications
1. Vegetarian Food Industry - The campaign showcases the demand for vegetarian food among athletes and presents opportunities for businesses in the vegetarian food industry to provide specialized products and services.
2. Sports Marketing Industry - The campaign demonstrates the effectiveness of creativity in sports marketing and presents opportunities for businesses in the sports marketing industry to develop innovative advertising campaigns.
3. Eco-friendly Event Planning Industry - The campaign promotes sustainable practices in sports events by highlighting plant-based diets, presenting opportunities for businesses in the eco-friendly event planning industry to provide sustainable event solutions and services.