Snapchat released a Hillary geofilter for attendees to utilize as Bernie Sanders announced his endorsement of Hillary Clinton for President. The geofilter features cartoon renditions of Sanders and Clinton holding hands with the caption "Stronger Together." Only those attending the event in New Hampshire were able to use the geofilter.
The Hillary for America PAC sponsored the geofilter. Sanders official support for Clinton's presidential candidacy has united the Democratic party behind Clinton, as Sanders had previously been her main challenger.
The Stronger Together geofilter is not the first time the Hillary for America PAC has utilized geofilters for campaigning. In May, the PAC sponsored a geofilter for the Anaheim Convention Center where Republican candidate Donald Trump was holding a rally. This is the first presidential election in which candidates have truly utilized various social media platforms to engage younger voters.
Political Cartoon Geofilters
The New Snapchat Hillary Geofilter Features Clinton and Sanders
Trend Themes
1. Geofilter Campaigning - Utilizing geofilters on social media platforms for political campaigning presents an opportunity for politicians to engage with younger voters and create a more interactive and personalized campaign experience.
2. Cartoon Branding - Creating cartoon renditions of political figures in geofilters offers a unique and eye-catching way to promote candidate branding and message.
3. Influencer Endorsements - Leveraging influencer endorsements, such as Bernie Sanders endorsing Hillary Clinton, can be a powerful strategy to rally support and unite political parties.
Industry Implications
1. Political Campaigning - The use of geofilters and social media platforms in political campaigning opens up new avenues for candidate outreach and engagement with voters.
2. Social Media Marketing - Geofilters and cartoon branding on platforms like Snapchat demonstrate how political campaigns can creatively leverage social media for marketing and brand promotion.
3. Influencer Marketing - The endorsement of political candidates by influential figures presents opportunities to tap into influential networks and build support for campaigns.