Highsnobiety drops another collaborative project this season -- this time with sportswear label Umbro and the capsule is entitled 'Highsnobiety Intercontinental.' The partnership pays tribute to this year's FIFA World Cup located in Russia. The collection delivers three football jerseys in a colorway selection of either navy blue, white or burgundy -- all of which are designed in-house. The jerseys boast six stars as a nod to the sport's six international confederations.
Additional design highlights include a world map graphic and a Cyrillic script that reads 'Highsnobiety,' representing the location of this year's game. The Highsnobiety Intercontinental collection will be available online through Highsnobiey and Umbro beginning July 9th during the World Cup semi-final games.
World Cup-Inspired Apparel
Highsnobiety and Umbro Drop The Highsnobiety Intercontinental Capsule
Trend Themes
1. Global Soccer Fashion - Opportunity for brands to collaborate with sportswear labels and create stylish and unique apparel inspired by international soccer events.
2. Nostalgic Sportswear Revival - Market demand for retro-inspired sportswear collections that pay tribute to iconic sporting events, such as the FIFA World Cup.
3. Cultural Mash-up Designs - Emerging trend of incorporating diverse cultural elements into sportswear designs to celebrate international events and foster a sense of global unity.
Industry Implications
1. Fashion Retail - Retailers can capitalize on the popularity of soccer events by offering exclusive and limited-edition apparel collections that cater to passionate soccer fans.
2. Sportswear Manufacturing - Opportunity for sportswear manufacturers to collaborate with fashion brands and create unique and innovative soccer-themed apparel collections.
3. E-commerce - Online platforms can showcase and sell exclusive sportswear collaborations, targeting a global audience of soccer enthusiasts.