Turtles have always grossed me out. They remind me of snakes with a shell, except for these wisecracking turtles in Comcast’s latest television spot. The male turtle faints at the mere thought of the increased speed Comcast will be providing to its customers. Very delightful commercial.
The ad was created by advertising agency Goodby, Silverstein & Partners, San Francisco with creative direction by Chris Ford and Meaghan Oikawa. The copy was written by Jean Weisman.
Luddite Turtle Ads
Comcast Commercial Shows High Speed is Not for Everyone
Trend Themes
1. Slow and Steady Internet - Opportunity for internet providers to cater to consumers who desire slower internet speeds.
2. Humorous Advertisements - Opportunity for advertising agencies to leverage humor in their approach to marketing.
3. Anthropomorphic Animal Characters - Opportunity for companies to utilize anthropomorphic animals in their branding and marketing.
Industry Implications
1. Internet Service Providers - Opportunity for ISPs to offer tiered pricing plans for customers who desire slower internet speeds.
2. Advertising Agencies - Opportunity for advertising agencies to incorporate humor into their ad campaigns.
3. Marketing and Branding - Opportunity for companies to incorporate anthropomorphic animal characters into their branding and marketing efforts.