After finding that 41% of Australians have to take measures to keep their ice cream away from kids or housemates, Häagen-Dazs Australia came up with a way to help people hide ice cream in plain sight. The ice cream company created bags of "Trojan peas" that are actually empty and are the perfect size for concealing a large tub of ice cream. The bag, which is available from the company on social media, is intentionally designed to be unappealing and overlooked, as its packaging intentionally aims to misdirect ice cream lovers.
To show how ice cream lovers can keep more of their favorite frozen treats to themselves, the company teamed up with influencers and comedians to show the clever bag in action.
Deceptive Ice Cream Containers
Häagen-Dazs' "Trojan Peas" Bag Helps to Hide Ice Cream from Others
Trend Themes
1. Deceptive Packaging - Opportunity to create innovative packaging solutions that misdirect and hide products.
2. Sharing Deterrents - Opportunity to develop products or strategies that deter others from accessing personal belongings or food.
3. Influencer Comedy Collaborations - Opportunity to collaborate with influencers and comedians to promote and showcase innovative products in a humorous way.
Industry Implications
1. Food Packaging - Food companies can explore deceptive packaging to protect and hide their products.
2. Home Security - Companies can develop products or services that help individuals protect their personal belongings from others.
3. Digital Marketing - Opportunity for digital marketing agencies to collaborate with influencers and comedians to create engaging content for promotional purposes.