The HI-CHEW Dessert Mix is the latest addition to the brand's product portfolio that's crafted with familiar recipes in mind to offer a delicious taste experience that's decidedly convenient. The candy chew mix consists of three flavors including Key Lime Pie, Strawberry Ice Cream and Candy Apple, which all come in two pack sizes including standup pouches and peg bags. Priced starting at $3.59, the candies prioritize a long-lasting chewy texture with ample flavor to boot that will call to mind desserts of yesteryear for adults alike to enjoy.
Chief Representative for the USA and President, CEO of Morinaga America, Inc. Teruhiro (Terry) Kawabe commented on the HI-CHEW Dessert Mix saying, "The unveiling of these exciting three flavors follow the tremendous success of the HI-CHEW Fantasy Mix in 2022, which satisfies consumers' desire for more non-traditional chewy candy flavors. We’re confident that the HI-CHEW Dessert Mix mix will become an instant favorite among brand fans."
Dessert-Flavored Candy Chews
The HI-CHEW Dessert Mix Includes Three Flavors in Two Pack Sizes
Trend Themes
1. Dessert-inspired Candy Chews - The HI-CHEW Dessert Mix offers a convenient and delicious taste experience with flavors inspired by classic desserts.
2. Convenient Pack Sizes - The candy chews are available in two pack sizes, standup pouches and peg bags, providing options for different preferences and occasions.
3. Non-traditional Candy Flavors - The HI-CHEW Dessert Mix expands on the success of the HI-CHEW Fantasy Mix by offering three unique flavors that cater to consumers' desire for innovative chewy candy options.
Industry Implications
1. Confectionery - The dessert-flavored candy chews contribute to the ongoing innovation and development within the confectionery industry.
2. Snack Foods - The HI-CHEW Dessert Mix provides a new snacking option that appeals to those looking for sweet treats inspired by desserts.
3. Consumer Goods - The introduction of the HI-CHEW Dessert Mix demonstrates the continuous exploration of flavor offerings within the consumer goods market.