Alive Animals are hi-tech t-shirts that were developed as part of a collaboration between Imascono AR Clothing and EnClaveChina. The partnership was inspired by it being the Year of the Horse, which is said to be a good time for teamwork.
The Chinese zodiac inspiration is also carried through in the very fabric of the garments, which are printed with animals from the calendar. Once you've put on one of the shirts and have downloaded the Imascono app, a friend will be able to look at you through a smartphone screen and see that your head has been replaced by an animation of that animal's head.
Alive Animals is hoping to raise $4,000 on Kickstarter over the next 20 days, which will help launch the production of these fun, living tees.
Augmented Reality Zodiac Tees
Alive Animal Hi-Tech T-Shirts Turn You into a Zodiac Creature
Trend Themes
1. Augmented Reality Clothing - There is an opportunity for businesses to explore the potential of integrating augmented reality technology into clothing, creating interactive and immersive experiences for consumers.
2. Collaborative Partnerships - The partnership between Imascono AR Clothing and EnClaveChina showcases the potential for collaboration between tech companies and fashion brands to create innovative and unique products.
3. Personalized Apparel - Alive Animals hi-tech t-shirts allow individuals to customize their appearance, offering a glimpse into the future of personalized fashion.
Industry Implications
1. Fashion & Technology - The fashion and technology industries can explore opportunities to merge traditional apparel with cutting-edge technology, enhancing the consumer experience and creating new market segments.
2. Mobile Applications - The development of augmented reality clothing opens up opportunities for businesses to create mobile applications that integrate seamlessly with wearable tech, offering a new level of interactivity and engagement.
3. Crowdfunding Platforms - The success of Alive Animals on Kickstarter highlights the potential for businesses in the crowdfunding industry to support and finance innovative projects that push the boundaries of traditional product concepts.