New York's Grand Terminal was transformed into a virtual fashion stage last November 6th and 7th. Using hi-def video projection featuring headless models, Target gave commuters a sneak preview of its latest collections from featured designers.
Although it looked more like a theatrical show or music video than a typical fashion show, the world's first model-less fashion show did not fail to create a spectacle in the New York terminal. The revolutionary show is predicted to define the future of hi-tech fashion shows.
Check out the much-awaited video of Target's hologram fashion show.
Hi-Def Hologram Fashion Show (Follow-up)
Target Defines Future of Runways
Trend Themes
1. Model-less Fashion Shows - Adoption of hi-tech fashion shows without models as a new way of presenting high-end fashion brands.
2. Hi-def Video Projection in Fashion Shows - Inclusion of advanced hi-def projection of fashion designs in runway shows to create a ‘virtual runway’ experience.
3. Virtual Fashion Spaces - Creating digital fashion runways where attendees can view fashion shows in virtual environments and interact with it using virtual and augmented reality technologies.
Industry Implications
1. Fashion & Luxury Industry - Integrating advanced technologies like augmented and virtual reality to create immersive fashion experiences and redefine traditional runway shows in the luxury fashion market.
2. Event Industry - Creating high-tech event solutions for clients in the fashion industry by integrating interactive experiences and advanced projection technologies.
3. Media & Entertainment Industry - Partnering with fashion brands to create immersive content like virtual fashion shows and editorial videos for consumers using advanced digital technologies.