Hershey’s Plant Based has been announced alongside the Reese's Plant Based products to provide consumers with a mainstream range of sweet treats that are dairy-free. The products include the Hershey's Plant Based Extra Creamy with Almonds & Sea Salt and Reese's Plant Based Peanut Butter Cups, which each feature a creamy, melty profile to closely mimic dairy-based alternatives. The chocolates are made possible with dairy alternatives including oat chocolate and are vegan-friendly to support the increasing number of consumers trying out plant-based diets.
The Hershey’s Plant Based Extra Creamy with Almonds & Sea Salt will arrive at retailers starting in April 2023, while the Reese’s Plant Based Peanut Butter Cups are hitting store shelves this month.
Mainstream Plant-Based Chocolate Bars
Hershey’s Plant Based is Creamy, Melty and Dairy-Free
Trend Themes
1. Mainstream Plant-based Products - Opportunity for plant-based alternatives to go mainstream and appeal to a wider audience.
2. Dairy Alternatives - Growing market for dairy-free alternatives presents opportunities for innovation and new product development.
3. Vegan-friendly Products - Increase in consumers trying plant-based diets creates opportunities for vegan-friendly products in various industries.
Industry Implications
1. Food and Beverage - Innovation in dairy alternatives and vegan-friendly products in the food and beverage industry.
2. Confectionery - Opportunities for innovation in plant-based alternatives for confectionery products.
3. Retail - Increase in demand for plant-based products offers opportunities for retail to expand their offerings and cater to a wider audience.