Garbage vocalist Shirley Manson appears on the hard-hitting adverts as the new face of the latest campaign by PETA UK (People for the Ethical Treatment of Animals). Known for her reputation as a toughy feminist which is reflected on the songs they wrote, was very grateful on joining the campaign against unethical treatment on animals.
Implications - The image depicts Manson holding a skinned animal by its hind legs with the words, "Here's The Rest Of Your Fur Coat" on the right. It's a powerful statement that raises awareness on the cruelty that occurs in the fashion industry. As disturbing as it may be, this ad is definitely impactful and difficult to forget.
Anti-Fur Activists
The Rest Of Your Fur Coat Campaign
Trend Themes
1. Animal Welfare Awareness - Opportunity to develop innovative, cruelty-free alternatives within the fashion industry.
2. Ethical Fashion - Chance to disrupt traditional fur use by promoting sustainable, cruelty-free materials.
3. Celebrity Activism - Potential for celebrities to leverage their influence in raising awareness about animal cruelty and promoting ethical choices.
Industry Implications
1. Fashion - Opportunity for fashion brands to embrace cruelty-free alternatives and promote ethical fashion choices.
2. Advertising - Platform for creating impactful advertising campaigns that raise awareness about animal welfare and encourage ethical choices.
3. Entertainment - Potential for celebrities and influencers to use their platforms to advocate for animal welfare and promote ethical fashion choices.