Over the last few years, the most popular social media platforms have introduced a range of different features to support mental health and Snapchat is launching a new Here For You service. On Snapchat, searching for specific topics may bring up helpful content from experts, plus shows, editions and episodes related to more positive experiences. For example, a user searching for "anxiety" may be recommended mindfulness activities and Stop, Breathe & Think's Chill Pill series episodes like 'Kiss Your Social Anxiety Goodbye.'
While some major social media platforms let users flag posts that may be indicative of self-harm, others are have launched features to help users mindfully use their apps by implementing time-based browsing restrictions.
In-App Mental Health Resources
Snapchat's Here for You Service Supports Mental Health
Trend Themes
1. In-app Mental Health Resources - The trend of integrating mental health resources within social media apps presents an opportunity for disruptive innovation in promoting well-being and offering support to users.
2. Here for You Service - Snapchat's Here For You service showcases the trend of personalized mental health recommendations and curated content, highlighting the potential for tailored solutions and targeted interventions.
3. Mindful App Usage - The trend of implementing time-based browsing restrictions reflects a growing emphasis on mindful app usage and the opportunity to develop features that encourage healthier digital habits.
Industry Implications
1. Social Media - The social media industry can explore disruptive innovation by integrating mental health features and services, extending beyond traditional social networking functionalities.
2. Mental Health - The mental health industry can leverage the trend of in-app mental health resources to offer accessible support and interventions, fostering digital well-being and reaching a larger audience.
3. Digital Wellness - The emerging field of digital wellness can seize the opportunity to develop innovative tools and strategies that promote mindful app usage, contributing to a healthier relationship with technology.