Although many consumers know the numerous benefits of drinking tea for beauty, Edible Beauty Australia sets itself apart by offering specifically crafted blends with herbs for beauty that target specific issues.
The brand's Golden Glow Jar is powered by potent purifying and detoxifying ingredients like licorice and red clover, which also help to balance hormones in the body, as well as hydrating nettle. Alongside its Golden Glow variety, Edible Beauty Australia also makes a range of skin-nourishing tea blends like The Fountain of Youth, Sleeping Beauty and Puff Away Jar for reducing the appearance of dark circles and bags under the eyes.
Fortifying one's existing beauty routine with these products is as simple as brewing and drinking a cup of tea—a ritual that is often immensely enjoyable on its own.
Restorative Radiance Teas
Edible Beauty Australia's Loose Leaf Teas Feature Herbs for Beauty
Trend Themes
1. Beauty-specific Tea Blends - The rise of tea blends specifically crafted for beauty is a disruptive innovation opportunity for the tea industry to cater to a niche market of beauty-conscious consumers.
2. Holistic Wellness Beverages - The demand for restorative wellness drinks like Edible Beauty Australia’s radiance teas is a disruptive innovation opportunity for the beverage industry to offer functional beverages with added health benefits.
3. Ingestible Beauty Products - The trend of consuming beauty-enhancing food and drink products like Edible Beauty Australia's teas is a disruptive innovation opportunity for the beauty industry's expansion into the ingestible beauty market.
Industry Implications
1. Tea Industry - The rise of beauty-specific tea blends is a disruptive innovation opportunity for companies operating in the tea industry to cater to a niche market of beauty-conscious consumers.
2. Beverage Industry - The demand for restorative wellness drinks like Edible Beauty Australia’s radiance teas is a disruptive innovation opportunity for companies in the beverage industry to offer functional beverages with added health benefits.
3. Beauty Industry - The trend of consuming beauty-enhancing food and drink products like Edible Beauty Australia's teas is a disruptive innovation opportunity for companies operating in the beauty industry to expand into the ingestible beauty market.