Plenty of at-home herb kits are centered around gardening as a hobby or creating herb garnishes for cooking but Firebox created giftable tins filled with all of the essentials for taking a favorite alcoholic drink to the next level.
The 'Pimp Your Gin' and 'Pimp Your Prosecco' herb kits offer all-organic seeds for the making of homegrown garnishes. While the Pimp Your Gin set is equipped with cucumber, rosemary, thyme and lavender, the Pimp your Prosecco kit also shares thyme, along with strawberries, violets and tarragon. The simplified herb kits state that one only needs to add a little bit of water to start the process.
As many consumers are opting for at-home drinking experiences over bar excursions, these kits appeal to those who like to have a hand in the making of their own creative drinks.
Cocktail-Specific Herb Kits
Firebox's 'Pimp Your Gin' Grows Thyme and Other Herb Garnishes
Trend Themes
1. At-home Mixology - Opportunity to cater to consumers who prefer crafting their own creative drinks at home.
2. Herb Gardening - Opportunity to provide herb kits for homegrown garnishes and cooking.
3. DIY Gift Kits - Opportunity to create giftable herb kits for cocktail enthusiasts.
Industry Implications
1. Alcohol and Spirits - Opportunity for alcohol brands to partner with herb kit suppliers to offer customized drink experiences.
2. E-commerce - Opportunity for online retailers to sell herb kits and related cocktail accessories.
3. Gourmet Food and Beverage - Opportunity for gourmet food and beverage companies to incorporate homegrown garnishes in their products.