Photographer Henrik Purienne trains his lens on the beautiful Cailin Russo as she frolics in an undisclosed coastal location. Purienne is no stranger to photographing beautiful models; previously, he shot the gorgeous Shane van der Westhuizen in an equally-as-steamy editorial.
In this shoot, Russo opts for a simple I-Woke-Up-Like-This look. Think messy hair, a bare face and sleepy eyes. She gazes out towards the water, allowing the salt breeze to ruffle her tousled locks and leave a fine mist to settle over her tanned skin. Can you think of a better way to wake up? Because I certainly can not.
Russo models pieces from MMLE Clothing's Spring/Summer 2015 collection throughout the editorial, but it seems like she prefers to wear no clothes instead.
Provocative Coastal Editorials
Henrik Purienne Photographs the Beautiful Cailin Russo
Trend Themes
1. Coastal Fashion Editorials - A disruptive innovation opportunity exists for fashion brands to feature their clothing in coastal photo shoots, attracting customers with an aspirational lifestyle.
2. Natural Beauty Look - An opportunity exists for beauty brands to promote natural and minimalistic looks, like the I-Woke-Up-Like-This look, in their marketing campaigns.
3. Trend of Beach Photography - A rising trend in beach photography offers an opportunity for brands to partner with photographers for collaborations or feature their products in beach photo shoots.
Industry Implications
1. Fashion - Fashion brands can use coastal editorials to promote their clothing and attract customers with an aspirational lifestyle.
2. Beauty - Beauty brands can promote natural and minimalistic looks like the I-Woke-Up-Like-This look in their marketing campaigns to attract customers who prefer a simple beauty routine.
3. Photography - The rising trend of beach photography offers opportunities for photographers to collaborate with brands for photo shoots or for brands to feature their products in beach photo shoots.