Luxury cognac brand Hennessy has partnered with French hip-hop dance duo Les Twins to launch its first-ever fashion collection titled Hennessy Very Special in Motion. The new capsule was developed by the dancers in collaboration with French fashion designer Stéphane Ashpool.
The expansive 15-piece collection incorporates the styles and aesthetic sensibilities of both Les Twins brothers, Laurent and Larry Bourgeois. As the twins explain, the collection consists of "great cuts, discreet twists and some pieces that are more ‘Laurent’ or more ‘Larry’ but that will always fit perfectly with every wearer’s style."
In addition, all of the pieces are gender-neutral and follow luxury design codes that align with Hennessy's brand image. Notable pieces in the capsule include a sleek bomber jacket fitted with a double bras armé logo, leather cargo pants, and a distressed gray denim jacket.
Luxury Cognac-Branded Fashion
Hennessy Launches the 'Hennessy Very Special in Motion' Collection
Trend Themes
1. Luxury Fashion Collaboration - More luxury brands can collaborate with street designers for limited edition collections.
2. Gender-neutral Fashion - Creating clothing lines that are versatile enough to fit anyone's style can lead to more inclusivity and profitability.
3. Branded Designer Streetwear - Companies can expand their brand image by collaborating with streetwear designers to create a unique, desirable line of clothing.
Industry Implications
1. Luxury Goods - The luxury goods industry can benefit from the streetwear trend by collaborating with street designers for capsule collections.
2. Fashion - Fashion companies can expand their target audience by creating gender-neutral clothing lines.
3. Alcohol - Alcohol companies can create additional revenue streams by collaborating with fashion designers to create merchandise inspired by their brand.