Hendrick’s Gin Orbium is a small-batch, on-premise-only release that boasts floral touches of lotus blossom essences, rose petals, cucumber, quinine and wormwood.
While Hendrick’s Gin is known to be somewhere in between a juniper-forward dry gin and floral, sweet gin, Orbium offers more lotus and less juniper. As such, the spirit lends itself well to being showcased in cocktails where its unique flavor can be experienced to the fullest.
As Hendrick's Gin prides itself on "not being for everyone," this creates even more room for experimentation and connection with the core group of consumers who appreciate its unique take on spirits. While the first limited, on-premise-only release from Hendrick's, Kanaracuni, was only available in sample quantities, Orbium will be available—in select bars and restaurants only—countrywide.
Small-Batch Lotus Gins
The Limited Hendrick’s Gin Orbium Features Lotus Blossom Essences
Trend Themes
1. Small-batch Gins - Opportunity for distilleries to create small-batch gins with unique flavors and ingredients like lotus blossom essences.
2. Floral-infused Spirits - Potential for the development of more spirits infused with floral flavors like rose petals and lotus blossom essences.
3. On-premise Exclusivity - The trend of limited releases available only at select bars and restaurants, allowing for a more exclusive and immersive drinking experience.
Industry Implications
1. Craft Distilleries - Craft distilleries can capitalize on the trend of small-batch gins with unique flavors, catering to a niche market of gin enthusiasts.
2. Cocktail Bars and Restaurants - Opportunity for bars and restaurants to offer exclusive drinks using unique spirits like Hendrick's Gin Orbium, creating a memorable experience for customers.
3. Floral Essence Suppliers - Floral essence suppliers can benefit from the demand for unique floral flavors in the spirits industry, providing ingredients like lotus blossom essences to distilleries.