Many snack brands are now formulating their products with nutritious hemp seeds, yet Hemptastic Hemp Bars set themselves apart for being made with over 20% raw hemp seeds. Alongside featuring a high amount of hemp, these snack bars are also rich in superfood ingredients, which help to form flavors like Cocoa & Almonds, Cranberry & Goji and Cashew & Coconut. Of these three flavors, the Cranberry & Goji variety stands out for its "irresistible bittersweet flavor combination," which will appeal to health-conscious consumers who are looking for snacks that are not conventionally sweet.
At the ISM trade fair for sweets and snacks, the Hemptastic Hemp Bar was recognized as an award-winning new product, indicating the growing demand for hemp-based snacks and confections.
Hemp-Packed Snack Bars
The Hemptastic Hemp Bars Contain More Than 20% Raw Hemp Seeds
Trend Themes
1. Hemp-based Snacks - Brands can experiment by infusing hemp seeds into their snacks to create a unique selling proposition that caters to health-conscious consumers looking for more nutritious snack options.
2. Superfood-infused Snacks - Brands can tap into the growing trend of incorporating superfoods into their snacks to appeal to consumers who are increasingly seeking functional foods with added health benefits.
3. Less-sweet Snacks - Brands can consider creating snacks with bittersweet flavor combinations to cater to health-conscious consumers who seek snacks with low sugar content.
Industry Implications
1. Snacks and Confections - Companies in this industry can experiment with using hemp seeds and superfoods in their products to create healthier and more nutritious snack options that appeal to health-conscious consumers.
2. Health and Wellness - Companies in this industry can tap into the growing trend of functional foods and create products that offer added health benefits to appeal to consumers who prioritize health and wellness.
3. Trade Shows and Exhibitions - Organizers of trade shows and exhibitions can create specialized areas or categories for hemp-based snacks and superfood-infused products to reflect the growing demand for healthier and more nutritious snack options.