Who would have thought that making a call from a public phone booth could be so sexy?
Flaunt Magazine heats things up this summer with the cover shoot of their new issue, #104. Sexy model Rianne Ten Haken stars in the racy editorial “Hello Operator! An Emergency Phone Call To Rianne Ten Haken†which was shot by photographer Yu Tsai.
Implications - Magazine editorials often take things over the top since they are competing with so many others. Being the first to do something new is an ultimate goal; just like advertisers, marketers and businesses are trying to turn as many heads as possible. Sexvertising is a good example of a way to successfully turn heads which can be seen within the featured magazine editorial.
Racy Phone Booth Editorials
'Hello Operator!' Heats Up Flaunt Magazine
Trend Themes
1. Sexvertising - Opportunities for businesses to use provocative and risqué content in their advertising to grab consumers' attention.
2. Competitive Editorials - The rise of highly-creative and attention-grabbing magazine editorials that aim to stand out in a crowded market.
3. First-mover Advantage - The importance of being the first to introduce innovative concepts or ideas in order to capture consumers' interest and attention.
Industry Implications
1. Advertising - Disruptive innovation opportunities in using sexvertising techniques to create attention-grabbing advertisements.
2. Fashion - Opportunities for fashion brands to create bold and provocative editorial campaigns to differentiate themselves in the industry.
3. Media Publishing - Disruptive innovation opportunities in creating unique and attention-grabbing magazine editorials to attract readers and stand out from competitors.