Across a wide range of products from makeup cosmetics to lingerie, consumers are calling for expanded shade ranges and greater inclusivity—and Heist Studios launched The Nude Project as a way to offer skin-matching hosiery that's suited to a wide range of women.
For The Nude Project, Heist Studios set up a microsite to collect crowdsourced data from consumers. Over 1,000 women shared their unique "nude" skin tone, so that a more diverse product range could be created to better serve their needs. As a result, Heist Studios will soon be launching five new tights, with sizing available from four to 14 at the launch in the UK, with extended sizing options for the nude tights from 16 to 24 to be added later in the fall.
Crowdsourced Inclusive Tights
Heist Studios Took on 'The Nude Project' to Collect Skin Tone Data
Trend Themes
1. Expanded Shade Ranges - Opportunity for businesses to create products with a wide range of skin tone options to cater to diverse consumer needs.
2. Crowdsourced Data Collection - Potential for companies to use crowdsourced data to gather insights and develop inclusive products.
3. Inclusive Product Range - Growing consumer demand for inclusive products presents an opportunity for businesses to expand their offerings and cater to diverse markets.
Industry Implications
1. Cosmetics - Cosmetics companies can develop expanded shade ranges for foundation, concealer, and other products to accommodate different skin tones.
2. Lingerie - Lingerie companies can offer inclusive options such as diverse skin-tone hosiery to meet the demands of a wider range of customers.
3. Data Collection and Analytics - Businesses specializing in data collection and analytics can help companies gather customer insights through crowdsourcing to inform product development strategies.