Just in time for Halloween, Heinz is reintroducing the Heinz Tomato Blood Ketchup. The tomato-
gore-filled limited edition bottle features the delicious, thick and rich Heinz Ketchup fans know and love and returns just in time for Halloween.
"Being a vegetarian vampire and only eating Heinz Tomato Blood comes with a lot of misconceptions," said Toby, the 280 year-old vegetarian vampire, influencer and Tomato Blood activist. "I hope that by issuing a PSA, vampires nationwide will consider that humans can be more than just food and give friendship a chance while enjoying a tasty alternative."
Fans can watch the vegetarian vampire film featuring Toby, himself on Heinz’s YouTube channel and
during the AMC Premiere of 'Interview with a Vampire.'
Fake Tomato Sauce Blood
Heinz Tomato Blood Ketchup Returns for Halloween Season
Trend Themes
1. Food Marketing to Holidays - Capitalizing on holiday-themed food and drink products is a trend that provides businesses a disruption opportunity to create limited edition products for special occasions.
2. Vegan Alternatives Innovation - Creating vegan alternatives for classic food products is a trend that provides businesses a disruption opportunity to capture the interest of health- and environment-conscious consumers.
3. Influencer Marketing Campaigns - Partnering with influencers to promote products on social media is a trend that provides businesses a disruption opportunity to forge a connection with consumers by leveraging an influencer's social presence.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry is an industry that can benefit from the trend of food marketing to holidays by introducing limited edition food and drink products that appeal to different holidays and occasions.
2. Vegan Food Industry - The vegan food industry is an industry that can benefit from the trend of creating vegan alternatives for classic food products by offering plant-based options that cater to health- and environment-conscious consumers.
3. Advertising and Marketing Industry - The advertising and marketing industry is an industry that can benefit from the trend of influencer marketing campaigns by partnering with relevant influencer personalities to promote products and services on social media platforms.