Heineken: The City is a commercial for the popular beer brand Heineken, and was made by Wieden + Kennedy Amsterdam. The ad sees one man go around his hometown in search of a woman he mysteriously set eyes on while hopping in a cab. She left leaving a clutch behind filled with various business cars, so the man thought he'd visit these spots to see if he could find the girl.
What ensues is a hilarious adventure where the man finds himself in the most unlikely situations, from winning a horse race to having a quick shave while drinking a Heineken (of course). This is a clever marketing campaign that excites the adventurous and curious traits in most people watching, which is exactly the goal.
City-Searching Beer Ads
Heineken: The City Sets One Man on a Wild Goose Chase
Trend Themes
1. City-centric Advertising - The use of hyper-localized marketing campaigns that cater to specific cities and their demographics to increase brand recognition and sales.
2. Adventure-themed Marketing - Integrating unique and captivating elements like adventure and mystery to advertising campaigns to increase brand engagement and loyalty.
3. Experiential Marketing - Creating immersive and interactive brand experiences that allow customers to engage with and connect to the brand in a meaningful way.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from city-centric advertising to reach their target demographic in specific regions.
2. Travel and Tourism - The travel industry can utilize adventure-themed and experiential marketing to showcase their unique experiences and offerings.
3. Entertainment - The entertainment industry can take advantage of these trends to create buzz and interest for their upcoming releases or events.