Beer is the preferred drink of sports lovers, although it often takes a back seat to their passion for the game itself, where spills are an inevitable part of the excitement—which is precisely the reason Heineken introduced HeineCare. It's estimated that about 11 million pints are spilled in the UK during major sporting events and Heineken introduced HeineCare as the first-ever "beer insurance policy" to protect football fans against unexpected spills.
When a beer gets spilled as a result of celebration of commiseration, fans can scan a QR code on Heinekin-branded beer mats and posters in participating pubs. After filling out basic information, fans can claim their replacement for a free pint of either Heineken or Heineken 0.0.
This initiative speaks specifically to sports fans and assures they need not worry about enjoying the game with a beer.