Graphic Designer Hector Sos was asked to create a campaign for the Torres Paper Swatch Book Company. Using color swatches from a book, Hector created a line of crazy paper face photography.
The paper face art replaces the faces of the models with twisty pom-pom looking designs. While it’s slightly creepy, having pom-pom for faces, it’s more just a really cool idea for an otherwise mundane campaign. Hard to make color swatches fun, but Hector Sos succeeded.
Paper Swatch Faces
Hector Sos Creates Curly Paper Face Photography
Trend Themes
1. Paper Face Art - Creating photographic art using paper face replacements provides an innovative way to feature products or promote a brand.
2. Color Swatch Campaigns - Incorporating unexpected elements into campaigns using standard brand tools like color swatches can differentiate advertisements and capture attention.
3. 3D Visualizations - Transforming 2D color swatch books into 3D visualizations with innovative designs can create unique opportunities for showing off color schemes and inspiring creativity.
Industry Implications
1. Graphic Design - Integrating creative design elements like paper face art into product campaigns presents opportunities for graphic designers to showcase their abilities.
2. Advertising - Utilizing more experimental and distinctive ad elements captures attention and breaks through the clutter of traditional advertising.
3. Retail - Implementing bold and eye-catching color schemes can engage customers and differentiate products in a crowded retail market.