Luxury mystery box brand HEAT is introducing its newest luxury fashion brand-themed box — and this time, its Mugler. The latest edition is the first time HEAT has included an official women's partner for its cult-favorite boxes. 2020 saw the creation of the first male collaboration thanks to a joint release with fashion designer Haider Ackermann. The new partnership offers a selected selection of Mugler's elegant shapes at three distinct pricing points to highlight and empower the feminine form.
HEAT has previously debuted a contemporary box with styles from JW Anderson, Rick Owens, and Margiela, as well as a ‘superbrand’ box that offers brands such as Bottega Veneta, Givenchy, and YSL. Consumers can also utilize the brand’s ‘Style Profile’ tool to select their favorite brands for a more personalized experience.
The new Mugler HEAT boxes will launch on December 15 from HEAT’s website.
Female-Focused Luxury Boxes
HEAT's New Mugler Mystery Box Explores the Feminine Form
Trend Themes
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Industry Implications
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